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Loyalty program: Enroll and manage point and/or rewards for customers in loyalty program.Purchase history: Track frequency and spend of purchases and get snapshot of individual products being bought.Ĭontact management: Automate marketing outreach across various channels and enable personalization based on past successful outreach.
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Specific features enabling this value about relationship management include:Ĭustomer profiles: Collect and input contact information, birthdays, and other valuable info for relationship building. Programs help businesses track customer activity in their store and create deeper, emotional relationships with repeat buyers. Retail CRM software features enable retailers to do just that. Savvy retailers have found that selling to existing clients is far more profitable than spending to market to new potential customers. “The customer is king” is a fact that can be learned very quickly when doing more business with existing customers. We have written this buyer’s guide to help retailers get an understanding of their options. Systems come in all flavors, with options designed specifically for various retail stores, sizes of companies and marketing channels. The Customer Relationship Management in retail (CRM) market as a whole is very complex, and the retail CRM market certainly is as well.